PRIMARY LIGHTEN HIGH-LIFT BLONDING LIGHTENER
PRIMARY LIGHTEN HIGH-LIFT BLONDING LIGHTENER

PRIMARY LIGHTEN HIGH-LIFT BLONDING LIGHTENER

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High-lift blonding lightener with restructuring and protective Chia and Hemisqualane. Formulated to reduce damage and defend hair against environmental stressors.

  • Has up to 99.8% pigment purity 
  • Formulated with up to 3% ammonia 
  • Made with vegan-based, nourishing ingredients 
  • Achieve desired blonde shades and tones with consistency
  • Offers intermixable bases that you can personalize or select from pre-blended colors

Our 120 mL tubes are up to 2X the size of other tubes, which means savings for you as well as environmental benefits.

Made with Chia and plant-based Hemisqualane, this lightener works to protect the hair from harmful environmental stressors while maximizing color vibrancy. 

Animal test-free, vegan and free from gluten, parabens and silicones. 
Dermatologically tested.

INGREDIENTS: AQUA (WATER/EAU), CETEARYL ALCOHOL, PROPYLENE GLYCOL, AMMONIUM HYDROXIDE, CETEARETH-30, POLYQUATERNIUM-22, SYNTHETIC BEESWAX, COCAMIDOPROPYL BETAINE, DECYL OLEATE, SODIUM SULFITE, PARFUM (FRAGRANCE), SODIUM HYDROSULFITE, TETRASODIUM EDTA, C13-15 ALKANE, SALVIA HISPANICA SEED OIL, P-AMINOPHENOL, RESORCINOL

Mix the selected shade with ACTIVATE Developer using recommended mixing ratios.

Can be used with:

  • All PRIMARY PUSH Permanent Hair Color Tones 
  • ZERO Ammonia-Free Permanent Hair Color Clear
  • 30 Vol. & 40 Vol. ACTIVATE Creme Developers
  • BOND Restructuring and Protecting Hair & Scalp Treatment