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POWER TO CHOOSE
We believe power should always be placed in the hands of salon owners and hair colorists. As decision-makers, you have the power to choose better for your salon, your team and your clients.
We’re all time-strapped, which means there’s no room in the day for hair color that doesn’t showcase your team’s expertise and make your clients look as good as they feel.
You have the option to choose best vs. better quality products, a hair color line that isn’t complicated and is dynamic enough to simplify your work behind the chair.