We hope you find value in our brand wherever you are in your journey with us, and when you think of something truly special for your business, you think of Color Space™. Our mission of advancing the industry would not have been accomplished without the efforts and contributions from our valued community
• We established first ever uniform neutral scale of hair color based on Munsell Hue Test, setting a new industry baseline.
• We created TWO ground-breaking hair color lines that are scientifically calibrated on a true color scale.
ZERO Ammonia-Free Permanent Hair Color: Ammonia-free permanent hair color with up to 99.8% pigment purity delivering rich, intense, brilliant, and long-lasting color.
PRIMARY Permanent Hair Color: Permanent hair color formulated with a low concentration of ammonia; true to level and tone with micro-dye molecules which provide optimum grey coverage without over lifting the cuticle of the hair.
• Permanent hair color made with nourishing ingredients like restructuring and protective Chia and Hemisqualane; formulated to reduce damage and defend hair from environmental stressors.
• Vegan and cruelty free lines offering less fading and frizz reduction.
The UNIMIX, our revolutionary hair color mixer, which on its own is changing the way stylists mix color. It creates a safe mixing environment by minimizing ammonia inhalation for both your colorists and clients all while reducing irritation and sensitivity. UNIMIX creates a more comfortable experience for clients and speeds up processing times for evenly blended and perfectly textured color.
It’s an anniversary of a family that continues to grow in unrivaled education skills and unparalleled salon business success. Whether you’re behind the chair creating or behind a desk cultivating your business, you’re moving the industry forward. Aim to continue moving in the direction of progress. Experiment with color and style because sameness is the enemy of greatness.