The Creation of 3D-EMI was stemmed from a revolutionary idea that emerged during our collaboration with haircolor geniuses - the concept of infusing the essense of Desert Blend botanicals into haircolor.
The desert is synonymous with dryness, similar to the scalp. Our goal was to create a haircolor with the uniqueness of nourishing the scalp care and conditioning properties. Desert plants have an evolved sophisticated system that enable them to more efficiently use and conserve the water available to them.
Gently raises the pH of the hair for optimal deposition
Ensures even openings of the hair cuticle
Allows colorants to penetrate deep into the cortex